Policy version: 1 May 2026
www.handcraftedheritage.co.uk (our website) is provided by Handcrafted Heritage Ltd a company registered in England and Wales with company number 17069172 (trading as Handcrafted Heritage) (we, us or our). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).
Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.
This privacy policy is divided into the following sections:
- What this policy applies to
- Personal data we collect about you
- How your personal data is collected
- How and why we use your personal data
- Marketing
- Who we share your personal data with
- How long your personal data will be kept
- Transferring your personal data out of the UK
- Cookies and other tracking technologies
- Your rights
- Keeping your personal data secure
- How to complain
- Changes to this privacy policy
- How to contact us
What this policy applies to
This privacy policy relates to your use of our website only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Sellers may also link to other websites owned and operated by certain third parties, to advertise their products and / or services. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
- your name, address and contact information, including email address and telephone number and company details
- any delivery addresses specified for your order
- information to check and verify your identity, e.g. date of birth
- your gender, if you choose to give this to us
- location data
- your billing information, transaction and payment card or other payment method information
- bank account and payment details
- details of any information, feedback or other matters you give to us by phone, email, post or via social media
- your account details, such as username and login details
- your activities on, and use of, our website
- information about the services we provide to you
- your contact history, purchase history and saved items
- information about how you use our website and technology systems
- your responses to surveys
- your device’s IP address
You must provide this personal data to use our website and the services on it unless we tell you that you have a choice.
Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
How your personal data is collected
We collect personal data from you:
- directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, sell or purchase products via our website, post material to our website and complete customer surveys or signing up to our mailing list, and
- indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below.
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, e.g.:
- where you have given consent
- to comply with our legal and regulatory obligations
- for the performance of a contract with you or to take steps at your request before entering into a contract, or
- for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
| What we use your personal data for | Our reasons |
| Creating and managing your account with us | To perform our contract with you or to take steps at your request before entering into a contract |
| Providing our website to you | To perform our contract with you or to take steps at your request before entering into a contract |
| Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us | For our legitimate interests, i.e. to minimise fraud that could be damaging for you and/or us |
| Enforcing legal rights or defend or undertake legal proceedings | Depending on the circumstances: – to comply with our legal and regulatory obligations – in other cases, for our legitimate interests, i.e. to protect our business, interests and rights |
| Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website | Depending on the circumstances: – your consent as gathered on our cookies tool — see ‘Cookies and other tracking technologies’ below – where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by updating your preferences using the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
| Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended | Depending on the circumstances: – your consent as gathered on our cookies tool — see ‘Cookies and other tracking technologies’ below – where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price If you have provided such a consent you may withdraw it at any time by updating your preferences using the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) |
| Communications with you not related to marketing, including about changes to our terms or policies or changes to our websiteor other important notices | Depending on the circumstances: -to comply with our legal and regulatory obligations – in other cases, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price |
| Protecting the security of systems and data used to provide the services | To comply with our legal and regulatory obligations We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
| Statistical analysis to help us understand our customer base | For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you at the best price |
| Updating and enhancing customer records | Depending on the circumstances: – to perform our contract with you or to take steps at your request before entering into a contract -to comply with our legal and regulatory obligations – where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing orders and new products |
| Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant | To comply with our legal and regulatory obligations |
| Marketing our services to existing and former customers | For our legitimate interests, i.e. to promote our business to existing and former customers See ‘Marketing’ below for further information |
| To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency In such cases information will be anonymised where possible and only shared where necessary | Depending on the circumstances: – to comply with our legal and regulatory obligations – in other cases, for our legitimate interests, i.e. to protect, realise or grow the value in our business and assets |
How and why we use your personal data—in more detail
More details about how we use your personal data and why are set out in the table below.
| Purpose | Processing operation | Lawful basis relied on under UK GDPR | Relevant categories of personal data |
| Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices | Addressing and sending communications to you as required by data protection laws, i.e. UK GDPR or Data Protection Act 2018 | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) | your name, address and contact information, including email address and telephone number and company details your account details (username) |
| Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) | Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you | your name, address and contact information, including email address and telephone number and company details your account details (username) | |
| Providing and improving services | Enabling users to create accounts, list products or services, browse and purchase items, process transactions and provide support | Processing is necessary for performance with a contract (Article 6(1)(b)). | your name, address and contact information, including email address and telephone number and company details your account details (username) your transaction data – purchase and sales details, product information and order history |
| Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you | |||
| Fraud prevention, security, and dispute resolution | Detecting and preventing fraudulent activities, ensuring transaction security, and resolving disputes | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) | your name, address and contact information, including email address and telephone number and company details your account details (username) your transaction data – purchase and sales details, product information and order history usage and financial data technical data |
| Compliance with legal and regulatory obligations | Meeting requirements such as tax obligations, consumer protection laws, anti-money laundering regulations, and responding to lawful requests from public authorities | Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(c)) | your name, address and contact information, including email address and telephone number and company details your account details (username) your transaction data – purchase and sales details, product information and order history usage and financial data technical data |
| Marketing and promotions | Sending promotional materials, newsletters, and information about products, services, or special offers (where appropriate permissions are in place) | Where you have given consent to use your information for a specific purpose (Article 6(1)(a)). | your name, address and contact information, including email address and telephone number and company details your account details (username) your transaction data – purchase and sales details, product information and order history |
How and why we use your personal data—Special category personal data
We do not collect or process special category personal data.
How and why we use your personal data—sharing
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
Marketing
We will use your personal data to send you updates (by email, text message, telephone or post) about our website, including exclusive offers, promotions, new listings or features.
We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
- contacting us at info@handcraftedheritage.co.uk; or
- using the ‘unsubscribe’ link in emails.
We may ask you to confirm or update your marketing preferences if you purchase further products through our website in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never sell it to other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Who we share your personal data with
We routinely share personal data with:
- Sellers to process and fulfil your order (Sellers will likely share personal data with third party logistics providers);
- third parties we use to help deliver our website to you, e.g. payment service providers;
- other third parties we use to help us run our business, e.g. marketing agencies orwebsite hosts and website analytics providers;
- our bank(s); and
- credit reference agencies and law enforcement agencies to tackle fraud.
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data.
We or the third parties mentioned above occasionally also share personal data with:
- our external auditors, e.g. in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations
- our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
- law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
- other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
Who we share your personal data with—in more detail
More details about who we share your personal data with and why are set out in the table below.
| Recipient | Processing operation (use) by recipient | Relevant categories of personal data transferred to recipient |
| Sellers | To process, fulfil and manage Customer orders, in accordance with contractual obligations. |
|
| Customers | To process, fulfil and manage Customer orders, in accordance with contractual obligations. |
|
| Stripe | For billing and shipping of a Customer’s order, in accordance with contractual obligations. Store card details for PCI compliance. |
|
| Cloudflare (CDN) | To help deliver, secure, and improve our website. |
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We will not share your personal data with any other third party.
Who we share your personal data with—further information
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used but different retention periods apply for different types of personal data. Following the end of the of the relevant retention period, we will delete or anonymise your personal data.
In some instances, we are legally obliged or permitted to keep your personal data longer for legal compliance, tax and accounting purposes, or to detect and prevent fraudulent or illegal activity. Where we retain your data, we will restrict the processing of your data, in so far as possible.
If you stop using your account we will delete or anonymise your account data after six years.
Transferring your personal data out of the UK
Countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.
It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases, we will comply with applicable UK laws designed to ensure the privacy of your personal data.
We will transfer your personal data to our service providers located outside the UK, as per their respective privacy pages:
- Cloudflare, Inc.: https://www.cloudflare.com/en-gb/privacypolicy/#cloudflare-privacy-policy
- Stripe, LLC: https://stripe.com/gb/legal/privacy-center
Under data protection laws, we can only transfer your personal data to a country outside the UK where:
- the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here. We rely on adequacy regulations for transfers to the following countries:
- countries in the EEA
- there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
- a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) the UK Extension to the EU-U.S. Data Privacy Framework; the UK International Data Transfer Addendum or other methods available to us under appliable law. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
Transferring your personal data out of the UK—in more detail
More details about the countries outside the UK to which your personal data may be transferred can be found by following the links to our third-party processors’
Transferring your personal data out of the UK—further information
If you would like further information about data transferred outside the UK, please contact us (see ‘How to contact us’ below).
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions.
For further information on cookies, our use of cookies, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.
Your rights
You generally have the following rights, which you can usually exercise free of charge:
| Access to a copy of your personal data | The right to be provided with a copy of your personal data |
| Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data |
| Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations |
| Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data |
| Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations |
| To object to use | The right to object: – at any time to your personal data being used for direct marketing (including profiling) – in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims |
| Not to be subject to decisions without human involvement | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by our website |
| The right to withdraw consents | If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time You may withdraw consents by contacting us at: info@handcraftedheritage.co.uk Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under UK GDPR.
If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:
- provide enough information to identify yourself (e.g. your full name, address and account reference number) and any additional identity information we may reasonably request from you, and
- let us know which right(s) you want to exercise and the information to which your request relates
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it. We use an ISO 27001 Hosting Accredited Datacentre.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How to complain
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.
Changes to this privacy policy
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via email or a prominent link displayed on our website.
How to contact us
You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
| Our contact details: |
| Address: Handcrafted Heritage, Brook House, Moss Grove, Kingswinford, West Midlands, England, DY6 9HS Email: info@handcraftedheritage.co.uk |